Commercial Excellence & Strategic Initiatives Manager, APAC
About Us:
At Biotage, we empower scientists to accelerate discovery, improve laboratory workflows, and advance the development of new medicines. Our innovative solutions support customers across pharmaceutical, biotechnology, academic, and contract research organisations worldwide.
The Opportunity:
Biotage is seeking a Commercial Excellence & Strategic Initiatives Manager to drive commercial growth and strategic execution across the APAC region. Based in Tokyo and reporting to the General Manager, APAC, you will lead two key priorities: APAC Key Account Management and recurring-revenue growth across consumables and services.
Working across Japan, China, Korea, India and distributor markets, you will connect strategic customers, commercial teams and installed-base opportunities to identify growth opportunities and drive execution. Using tools including SFDC, Power BI and ServiceMax, you will turn data and insights into clear actions and measurable business results. This is a hands-on regional role with broad cross-functional exposure and the opportunity to make a direct impact on APAC growth.
What you will be doing:
APAC Key Account Management
Lead the APAC Key Account Management program.
Moderate selection and prioritization of strategic accounts.
Drive common account-planning and review processes.
Organize account activities across countries and product areas.
Support country teams in executing strategic-account plans.
Recurring-Revenue Growth
Drive consumables and service recurring-revenue initiatives across APAC.
Connect strategic-account plans with installed-base opportunities.
Identify consumables pull-through, service-contract, renewal, upgrade and cross-selling opportunities.
Work with sales, service, PAS and CS teams to agree actions.
Track execution and measure business results.
Commercial Systems and Analytics
Lead SFDC usage, data quality, training and adoption as the hands-on APAC business owner
Use Power BI, SFDC and ServiceMax to identify business opportunities and risks.
Analyze customer, pipeline, installed-base, consumables and service data.
Convert insights into actions, owners and timelines.
Strategic Initiatives
Lead selected APAC cross-country and cross-functional initiatives.
Improve commercial processes, pipeline quality and forecast discipline.
Support the APAC General Manager with fact-based analysis and recommendations
Required Qualifications
Degree in life sciences, chemistry, biotechnology, pharmacy, engineering or a related field; Master’s or PhD preferred.
Experience in life sciences, diagnostics, laboratory instruments or scientific solutions, with a background in Key Account Management, sales, business development or commercial excellence.
Understanding of consumables, service and installed-base business models.
Strong hands-on experience with SFDC and practical experience using Power BI or equivalent data-analysis tools.
Ability to translate data and insights into clear business actions and measurable results.
Strong technical understanding, commercial judgment and experience working across countries or functions.
Fluent English and strong business-level Japanese.
Preferred Qualifications
Business-level Chinese and/or APAC regional experience.
Experience with ServiceMax, strategic-account management or recurring-revenue programmes.
Experience leading through influence without direct authority.
- Department
- Sales & Marketing
- Locations
- Tokyo
Tokyo
About Biotage
Biotage is a global supplier and solutions partner to a wide range of customers within drug discovery and development and analytical testing. With strong expertise in separation and purification technologies, and a focus on leveraging intelligent workflow solutions, we aim to efficiently support the advancement and protection of human health. Learn more at biotage.com